Don McGuire

I'm not tied to one thing.

I'm a multidimensional person and I have these talents and I have outlets for these talents and these talents can make me money.

So on the one hand, you've got that environment, which is fantastic, right?

And technology has enabled a lot of that.

some of the good parts of technology.

But then on the other hand, you have a lot of anxiety and a lot of fear, and you have technology like AI throwing people off a little bit with regards to what is a job?

anymore what does that look like right and how do i break in and how do i start if ai can do a lot of task-oriented things for us and you know when you start in your career a lot of your entry-level positions are task oriented because that's how you learn to then get to sort of a managerial sort of thing and then get to a more strategic thing get to a leadership thing so if that starting point's not there anymore how do you get to that next phase

So there's a lot of questions, for sure.

My philosophy has always been AI is not going to take your job.

You might be replaced by somebody who knows how to use AI to do their job, but it's not going to fully take your job because you're a human, you can do things, right?

And a lot of my younger employees that are coming in, new hires are coming in AI native anyway.

And so they're not really fearful of it because a lot of, I was with the CMO of Snap a few weeks ago in a meeting.

And she was like, you know, this generation is like, they love AI because they're using it for fun.

So they're creating videos with Sora.

You know, they're getting therapy from Chat TVT.

It's like they're not afraid of AI.

They're using it to fill needs and things in their life, whether it's entertainment or laughing or creativity or therapy.

And so they're coming in kind of AI native.

They're not afraid of the technology, but then you have to teach them how to apply it

to productivity and to their work environment to help them do their job and achieve their goals.