Don McGuire

For Qualcomm to show up on Interbrands 100 for the first time in 40 years at number 39, that's just a huge pivotal moment for the company.

And so proud that my team and everyone else here at Qualcomm sort of drove to that place, that inflection point.

Snapdragon showing up on Kantar brand Z at number 38.

So I'm excited about a lot.

And there's a lot to be excited about because this is a company that never stops innovating, never stops growing.

And so daily, I get excited about stuff.

As far as like, what would I tell my younger self?

I get this question a lot, actually.

So I would say if I would have known a little earlier than one of my mentors kind of brought it to my attention, sometimes you have to be hit over the head with stuff, you know, to realize it.

But I think, you know, if someone would have told me earlier than this person told me that the how you do something is almost as important as what you do, that would have served me well.

Well, I mean, I'm a very results-oriented person, always have been.

And so there's a propensity to get so focused on the what that you just drive through everything.

And it's the bull in the china shop syndrome, right?

It's that I'm just going to get to the end game, I'm going to get to the finish line, I'm going to get to the end zone, no matter who's in my way or what's in my way, I'm just going to do it.

And then you end up like, you know, leaving dead bodies in your path.

And so you may have got to the end zone.

You may have got to the finish line.

But the next time you try on your next project or your next initiative, are you going to have the trust and respect and the collaboration of the people that you just punted to the sidelines?

right?

Or not, right?