Don McGuire

And the people were different and I was different and all those types of things.

And she was there for all of those ups and downs.

So it was a really nice balance of get over it, move on.

And hey, I feel for you.

I understand and empathy.

And I think that defines me a little bit in my leadership style too.

It's like, you got to balance that empathy, that understanding, that listening with, we still have to like achieve results.

We still have to produce outcomes.

And so it's probably impacted a little bit that.

I think it starts with when I fell in love with marketing, and that was really in college.

I took a consumer behavior class as part of my marketing major.

I mean, I decided to declare as a part of my business degree that I was going to go the marketing route, partly because I hated math and I did not want to go the financial route.

I took a consumer behavior class and

Really, really loved my professor and fell in love with this whole idea of how images and messages and the things that we see in the world influence our behaviors.

And specifically in this instance, our purchasing behaviors and our buying behaviors.

And so that's when I really said, oh, this is super interesting.

I like this.

And I'd always had an affinity.

You mentioned the grocery store analogy.

When I go to a grocery store, I literally walk up and down the aisles and look at everything.