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Don McGuire

๐Ÿ‘ค Speaker
575 total appearances

Appearances Over Time

Podcast Appearances

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

It drives my wife crazy because, you know, she like...

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

Get in there, get this stuff, get out.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And I actually browse, you know, and I'm looking at, oh, wow, this is interesting merchandising on the floor.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

Why are they putting these stickers on the floor?

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

Or why are these end caps things like this?

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And that's super interesting to me because it's merchandising, it's marketing, it's how they're telling their story and getting someone to sort of look at them or understand their product and then possibly buy it.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And so for me, that's interesting.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

So I fell in love with marketing first, but then I really didn't know what to do with it.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

coming out of college.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And so I went like a lot of college graduates who didn't know where they wanted to end up.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

I did a little interviewing, on-campus interviewing, you know, sell me this pencil, do this, do that.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

But there weren't a lot of entry-level marketing jobs at that time out of college.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

You pretty much had to go a sales route.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And so I was like, I'm not sure about this whole thing.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And I was lucky enough where I'd saved a little bit of money.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And when my parents asked me what I wanted for graduation, I said, I would love a plane ticket to Europe.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

and a backpack and i would love to just go backpack around europe for as long as my money would last me and they granted that wish and i flew to europe like three days after graduation backpacked around for about seven months

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

ran out of money, figured out how to get some more money.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And my parents actually came through with, because I was like literally stranded, I think in Greece with no money.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And I think they wired me some to American Express, but I stayed as long as I could.