Donna Donahue
speaker
336 appearances
5 recordings
1 series
first heard Jul 2025
last heard Aug 2025
Donna Donahue’s voice in public audio — every appearance, attributed to the second.
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Appearances
Crystal ball.
I see the AI overviews becoming even a larger zero click.
environment.
I think that Google wants to keep people in their properties.
They uh it's almost as if they don't want people to click through to sites.
And so I see that just becoming larger and more difficult to uh play in that sandbox.
I think Rand Fishkin, I was at SMX East a number of years ago and Rand Fishkin, I guess he w he was kind of ahead of the game because he talked about
Google and how they were devising ways every single day.
to find out how to keep people in their properties and it was I was floored.
To learn that uh Google owns ninety six percent of all search.
In one way or another.
YouTube, images, traditional Google search.
So I really believe that the the game is gonna shift to those the visibility to those AI answers.
So then it's gonna be like, ah, what that's where structured data, even though Google's saying structured data is, they've always said structured data is not a ranking signal.
I do believe that it's going to become more and more important that our structured data is just spot on and and no room for error.
And brand authority, I think, is gonna be really important too.
So
When I talked to people at Cole Palmer about our appearing in AI overviews, I was like, it's not entirely a bad thing, even though the we have we've seen a significant drop in click through rate for brand recognition.
It's really good.
So our brand game is gone up.
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