Donna Donahue
speaker
336 appearances
5 recordings
1 series
first heard Jul 2025
last heard Aug 2025
Donna Donahue’s voice in public audio — every appearance, attributed to the second.
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Appearances
They go and they hear what people are look what people are needing.
They come to me and they say, Do we have content on our site that backs us up?
And the answer is either yes or no, or is it good content or is it bad content?
And so we have to go and look at it and say, Well, no, we're we're lacking that content.
And unless I
have that communication with those teams, I really won't know.
I'll just be putting out a lot of stuff that people are writing about and stuff that people aren't looking for and therefore what happens or our g our organic search goes down.
So it's it's been a really it's been an eye-opening thing for me.
I think providing them with a pathway to success.
So it's one thing to give them a topic that they need to write about because we're lacking content in this area.
Like fluid handling is fairly new product for us.
And it's one thing for me to say, hey, we need to write an article about this.
And then I don't get anything.
And I had to figure out why am I not getting anything is because they don't know what I'm asking them for.
I just assume that if I tell them to write about this topic, that they're gonna know how to write about it.
Well, that was wrong on my part because they're marketers.
They are more knowledgeable than I am about their products for sure.
But in know in in uncovering that, that they really just didn't know what I was asking for, I developed a way to rather than backwards go through their content and look for keywords.
I created a very succinct content brief that everybody has found very helpful.
And it
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