Dora Drimalas

I think so many people have left Nike specifically and gone on to a million other companies and you see the playbook.

You see the Nike playbook for activating, for marketing especially, but it's more fun.

It's so much more fun to do.

It's a huge relief that it's out there.

The worst part of the process was proofing that thing.

That was unbelievable.

And it's like, how are we still finding mistakes?

We've all looked at it a million times, right?

It's hard to proof 650 pages over and over and over again.

But what is a book made by people who love books?

I mean, hopefully that just comes out at you is, oh, these people love print.

These people love books.

And Brian and I have collected books.

I have a book problem, I feel.

If I go to a bookstore, I'm leaving with books.

It's just what's going to happen.

And since going to bookstores while I was in college, I've just been a good student of beautiful books and beautiful printmaking.

Back in the day, you could go to a paper merchant.

Remember, you could go into a paper merchant and get all the paper samples from all the different paper companies and you would leave, even as a student, not a working professional, with bags of samples and they would push it on you, take all this good stuff.

Look at what you can do here.