Dora Drimalas

And my studio, Hybrid Design, was started 24 years ago by my husband and myself in San Francisco.

And the title is a reoccurring theme in our studio ethos in how we explore new projects and what influences us and inspires us.

And it's truly 24 years of all of it, the process, and the process of design isn't

A straight line, as anyone who's in design knows.

I like to say the design process looks like a plate of spaghetti.

There's phases.

There's the beginning of the meal, middle of the meal and the end of the meal.

But if you truly get to explore, right, and you follow that spaghetti around, that's what the creative process is like, at least in my head.

And it's beautiful that way.

I think to be really curious, you have to let it all in and you have to follow the inspiration.

And the beauty of being, I've worked in-house and I've worked at an agency on the outside.

And the beauty of being on the outside is your clients are different.

Different clients are going to come in through the door.

And we've never wanted to specialize.

I feel like our lives would have been a lot easier as business people if we focused on one thing, if we were a branding shop only, if we were a web studio.

But our clients have more complicated problems.

Our clients have campaigns with multiple touch points.

And our interests are varied.

So as a creative person, I can't understand why I would just want to do one thing.

It just seems like a great way to kill creativity.