Dora Drimalas

You have to let it all in.

And some people embrace change.

Brian and I very much have different design styles.

So when we first started, I'm the Swiss grid designer.

Brian is the mad scientist illustrator brain.

So where I have a love for typography, Brian has a love for illustration and chaos.

But we both love telling stories in those two different ways.

So the studio from the beginning was this blend of styles, was a blend of clients.

And then as we brought on employees, we hired in these two buckets, right?

And made sure that we were balanced.

And everyone who came in wasn't a copy of somebody else.

They had their own unique voice and their own unique point of view and their own unique weirdness, which made everything better, right?

And then we all

I think those are the conditions to create good work for us.

And I have a good friend, we spoke about this earlier, you need fertile soil to plant a lot of different seeds and see what comes up.

If everything is the same, that's one crop.

That doesn't work for us.

It's that diversity of interests, ideas, points of view, people from different countries, guys, girls, right?

If anything gets too much of one thing, it just throws the whole thing off completely.

You don't have the same mixture of ideas.