Dora Drimalas
👤 SpeakerAppearances Over Time
Podcast Appearances
And it just gets boring.
As a creative person, you have to, right?
And we have crazy standards in our industry where...
The client wants to know what's new, what's beautiful, what's the latest thing.
And there's only so much of that chasing the trends and whatever, but there's like solid foundation, good design, right?
You got to have the solid foundation of a brand.
Is the brand behaving as it should?
Is the brand doing all the right things?
And then if it is, then you can start telling stories.
Then you can start activating on the good things that are already there.
It's not about chasing trends.
It's not about, oh, everyone's using this illustration.
Let's do that.
It's about challenging yourself every time.
And it's not efficient.
From a business point of view, it doesn't make sense at all, right?
You have to get up to speed every time.
New client, new process, new homework, new skills, new technology.
But we do it, right?
That's what it takes to do something new.