Dorian Yates

There's no, you know, there's a whole industry now, right, online.

And simple, easy facts don't sound sexy.

So everybody tries to make everything very complicated in order to make

the client perceived more value.

Ah, you've got to change.

I was talking to a guy once who was a top trainer.

I said, why have you got to change your client's routine every random four weeks, six weeks, whatever it is you do?

I said, it's nonsense.

People just do the same exercises that work, right?

Don't keep changing it around.

You can't even track it.

Yeah, I know, but they want it.

They like to change it around.

Maybe it's a good business strategy, but I'm like, just tell people the truth and it is what it is.

It's much harder to package and sell drive.

Yeah, it's hard work, sweat, push yourself.

But there's a beauty in that.

There's a beauty in pushing yourself.

And, you know, once you overcome something, then you feel more confident and stronger to overcome something again, right?

And this bleeds into everything.