Dr. Bret Contreras

Who's gonna know?

And then California was pretty hardcore.

But I'm like, I don't want my – I know it was like a sensitive topic because people were dying back then.

How tragic.

But I'm a very social person and I'm like, all right, I'm going to let my clients come and train with me.

Well, long story short, 2020 was, sad enough, probably the best year of all of our lives.

We'll say it was the best year.

We lifted weights all day long because you didn't have to – you weren't so –

focused on your career back then and posting to social media, you were just trying to survive each day and you weren't even allowed to post on social media about like your workouts and stuff because you weren't supposed to be in a gym.

So my clients would come to me for two, three hours a day, six, six days a week.

I was in the gym all day long and all of a sudden I'm like, Jesus, my clients are getting so freaking strong.

They're insane right now.

They're so strong.

So that's when I thought up the idea of strong lifting.

It's like power lifting is the three lifts.

Strong lifting is the six lifts.

those six lifts I just mentioned.

We're going to start competing.

And I did this like psychological trick where I'd have my computer up and I'd have the spreadsheet and I'd have all my clients' names and all their strength.

And they'd start looking because I gave awards out like the...