Dr. Deepak Dugar

There's an audio guy making sure the audio works. There's a video guy making sure the video works. There's seven, eight people doing minutiae right now for Ryan to be able to do what he does, which is deliver a message to the person listening right now. And so I think the key is we have to look at our employees that way, too, is I don't want the video guy worrying about the audio guy's work.

I don't want the audio guy worrying about the video guy's work. Everyone's gotta take care of their thing so that the luxury person who is selling can just talk, just focus on that client eye to eye, in a way that makes them feel at home. And then we took a lot of inspiration from hotels and from some of our luxury brands that we identify with. And we have hotel-infused scents in our lobby.

I don't want the audio guy worrying about the video guy's work. Everyone's gotta take care of their thing so that the luxury person who is selling can just talk, just focus on that client eye to eye, in a way that makes them feel at home. And then we took a lot of inspiration from hotels and from some of our luxury brands that we identify with. And we have hotel-infused scents in our lobby.

I don't want the audio guy worrying about the video guy's work. Everyone's gotta take care of their thing so that the luxury person who is selling can just talk, just focus on that client eye to eye, in a way that makes them feel at home. And then we took a lot of inspiration from hotels and from some of our luxury brands that we identify with. And we have hotel-infused scents in our lobby.

And we have minimalistic restoration hardware, minimalized decor everywhere. So it kind of has this inviting feel and you have this cleanliness to it. So you get that medical sense with this calming sense as well. It kind of fuses together. And we kind of create this like holistic energy of concierge medicine where it's one level above whatever other office they went to.

And we have minimalistic restoration hardware, minimalized decor everywhere. So it kind of has this inviting feel and you have this cleanliness to it. So you get that medical sense with this calming sense as well. It kind of fuses together. And we kind of create this like holistic energy of concierge medicine where it's one level above whatever other office they went to.

And we have minimalistic restoration hardware, minimalized decor everywhere. So it kind of has this inviting feel and you have this cleanliness to it. So you get that medical sense with this calming sense as well. It kind of fuses together. And we kind of create this like holistic energy of concierge medicine where it's one level above whatever other office they went to.

And my whole thought is that if we put that level of attention into this, imagine how much attention I'm putting into the surgery.

And my whole thought is that if we put that level of attention into this, imagine how much attention I'm putting into the surgery.

And my whole thought is that if we put that level of attention into this, imagine how much attention I'm putting into the surgery.

entrepreneurs are so instinctively they try to be altruistic you know a little bit and you know but it's a business at the end of the day this isn't a charity it is it is and i think transparency transparency is so important and i think for young entrepreneurs the mistake is you want to be the big dog day one and you have to work your way up you got to be the big dog in your world right so you can't just be the top dog you can always be a big dog but you got to do it in your way like i didn't start charging this much money when i started out

entrepreneurs are so instinctively they try to be altruistic you know a little bit and you know but it's a business at the end of the day this isn't a charity it is it is and i think transparency transparency is so important and i think for young entrepreneurs the mistake is you want to be the big dog day one and you have to work your way up you got to be the big dog in your world right so you can't just be the top dog you can always be a big dog but you got to do it in your way like i didn't start charging this much money when i started out

entrepreneurs are so instinctively they try to be altruistic you know a little bit and you know but it's a business at the end of the day this isn't a charity it is it is and i think transparency transparency is so important and i think for young entrepreneurs the mistake is you want to be the big dog day one and you have to work your way up you got to be the big dog in your world right so you can't just be the top dog you can always be a big dog but you got to do it in your way like i didn't start charging this much money when i started out

Because I do believe there's such a thing as called market demand. So even though I was looking at the biggest guys in the world as my competitors, I wasn't pricing like they were 10 years ago. I was pricing in my world, much lower, probably 60, 70% less than they're charging. But I still use them as my competitive drive to want to be better than them one day.

Because I do believe there's such a thing as called market demand. So even though I was looking at the biggest guys in the world as my competitors, I wasn't pricing like they were 10 years ago. I was pricing in my world, much lower, probably 60, 70% less than they're charging. But I still use them as my competitive drive to want to be better than them one day.

Because I do believe there's such a thing as called market demand. So even though I was looking at the biggest guys in the world as my competitors, I wasn't pricing like they were 10 years ago. I was pricing in my world, much lower, probably 60, 70% less than they're charging. But I still use them as my competitive drive to want to be better than them one day.

didn't say it has to be today so I didn't beat myself out mentally and go home sad every day that I'm not as good as the Michael Jordan at the time right I knew listen I'm Kobe it's gonna let me work my magic over the years I'll get my skill set up and I'm gonna win my championships in a few years but today let me focus on being the best I can and I stayed my price point

didn't say it has to be today so I didn't beat myself out mentally and go home sad every day that I'm not as good as the Michael Jordan at the time right I knew listen I'm Kobe it's gonna let me work my magic over the years I'll get my skill set up and I'm gonna win my championships in a few years but today let me focus on being the best I can and I stayed my price point

didn't say it has to be today so I didn't beat myself out mentally and go home sad every day that I'm not as good as the Michael Jordan at the time right I knew listen I'm Kobe it's gonna let me work my magic over the years I'll get my skill set up and I'm gonna win my championships in a few years but today let me focus on being the best I can and I stayed my price point

And I stayed my filters based on where I was. So, you know, there was a time where I was charging $5,000 to $7,000 for Rhinoplasty. And then it goes up to $10,000 to $12,000. Then it went up to $15,000 to $18,000. Then it went up to $20,000 to $25,000. And then $20,000 to $30,000. Right? So these price increases, I didn't just arbitrarily make them.