Dr. Jake Tayler Jacobs

And Lou Gertzner figured this out at IBM.

And if you're a health care executive who's been cycling through SPD directors every two years wondering why nothing ever changes, you need to hear what he discovered.

Now, before I get into reading a section of the book,

Let me tell you something.

If the concept is hitting you, it's hitting home for you.

If you're already thinking about your own organization and wondering how deep this goes, I put together a resource specifically for leaders who want to dive deeper and go deeper.

It's called the operational blindness white paper.

It's a comprehensive breakdown of what the condition is, how to identify it and what it actually is costing health care organizations.

And we're talking millions and hitting costs that never show up on a standard P&L.

The beautiful thing about the white paper is regardless of the industry that you're in, I know that we have several bridge builders that are from different industries that listen to this podcast.

You still can take so many isms because the problems that health care are dealing with today are the same problems that every industry and every business, every market deals with.

And the white paper is free.

You can download it right now at SipsHealthcare.com.

And if you go to blog on our page, you'll be able to see the white paper.

You don't have to put any information in.

It's absolutely free.

You can actually read it to get up to speed.

These are all free resources that you can access.

You don't have the means to actually get the book.

Or if there's any type of information through this series of shows that you want to just kind of dive deeper and get context.