Dr. Jake Taylor Jacobs

They just couldn't see what everyone else was seeing.

And that's when I realized this isn't an execution problem.

This isn't a training problem.

This is a people's problem.

This is a visibility problem.

And that visibility problem, it has a name.

And I'm gonna read to you a section in a book.

In case you're following right now, I'm actually taking an excerpt, I'm taking time throughout every single episode to actually read an excerpt out of the book.

And the beautiful thing about our book, Operational Blindness, is that when you go to the table of contents, you actually have each one of the segments actually itemized out.

And this is very important because a lot of people just put chapters and you put the title of the chapter and then the page of the chapter.

And then when you're going back to try to get references of that chapter, you're trying to remember which chapters.

subset in the chapter.

What page and where was it?

And so we've already pulled out each one of these little segments and we've created the table of contents to follow the segments.

So if you fall in love with a segment, you can just notate in your table of contents.

So you don't have to always keep referring back and looking at colors as you speed pass each page, trying to figure out

where you last held your notes.

So today we'll be reading out of page 24 through page 26 of our newest book, Operational Blindness, and it will be available here pretty soon.

If you don't have access to it, you can get it.

If you listen to this as a playback and the book is already out, you know exactly where to go.