Dr. Jesse Mills

Get stronger, work harder, fix what's broken.

But what if the real work isn't physical at all?

To kick off the new year, I sat down with Dr. Steve Poulter, a psychologist with over 30 years experience helping men unpack shame, anxiety, and emotional pain they were never taught to name.

Bye.

Bye.

Bye.

The Volkswagen Beetle started out as Hitler's dream car.

It wound up as a beloved hippie icon and the best-selling car of all time.

How did that happen?

I'm Jacob Goldstein.

And I'm Robert Smith.

On Business History, we tell the surprising stories behind the inventions and entrepreneurs that shaped our economy.

And the story of the Beetle is truly surprising.

It has so much in it.

It has Nazis.

It has the German economic miracle.

And it features...

one of the most famous ads of all time.

An ad that really redefined what advertising was in the United States.

The calculation was that there was some number of Americans who were ready for something different, who were ready for something that was counter to the culture, if you will, in this new decade of the 1960s.