Dr. Keith Humphreys

Yeah.

And you have to have an explanation like, well, I got an exam tomorrow morning or I've got a cold or something.

It's like you shouldn't need an explanation.

But people do feel that social pressure.

And so that's one way health information can work.

Why didn't the person just quit beforehand?

Because they may not have had an explanation that worked in their mind.

their circle and now you can say, well, you know, I see that those data on, you know, ovarian cancer and, you know, I just, I decided to quit drinking.

And, you know, that is, you know, health is a reason people still accept, I think is a,

legitimate for changing behavior, you can make that, you know, because cancer is scary.

And that may be why people quit.

You know, same thing happened when the first Surgeon General smoking, thinking about everybody smoked, you had to sort of fit in at work, you had to smoke.

And when that came out, there were a lot of people who just quit immediately.

They clearly were capable of quitting, wanted to quit, but they needed to tell everybody, why are you not smoking anymore?

Why don't you carry cigarettes anymore?

I can't bum one off you anymore.

It's like, that's why.

Yeah.

You know, I spent a little time in Japan when I was a young man and there's this, you know, culture of going out after work, like the salary man going to work and someone getting really, really drunk and everyone's drinking and you're vulnerable with each other.

And then, you know, it's like a trust exercise, like that falling backwards thing, except it is that we're all drunk.