Dr. Louise Newson

He was scrolling through Instagram, as you do in a very romantic way in the evening.

And it was the one about being an entrepreneur and having loads of emails.

And it's like, oh, don't disturb me.

I've got this email and this email.

And he was sharing it with my family and going, this is your mother.

And it was quite funny.

And it was a great little video and it is how I work because I have lots of things going on.

My mission is to improve the global health of women and there are lots of women.

So I'm very busy.

But then once I started looking at your account, then suddenly you're wearing a wig and you're being a perimenopausal woman and it's just the most amazing thing.

And you have so much engagement.

So I'm really keen to talk to you about why you're doing this and what the response has been.

And just tell me a bit about you.

Well done.

It's great, isn't it?

Yeah, it's very interesting because I've written a few books and my first book on menopause was probably about six years ago.

And it was Penguin that was my publisher and I wanted to have perimenopause on the cover.

So not just menopause.

And they said, no, it's too long a word.

You can't do it.