Dr. Michael Greger

So, but up until, so I feel like we're in the same situation today where there's this absolute mountain of evidence.

It just has yet to kind of make it into the public consciousness, make it kind of bypass these barriers into.

And so that was really like, that's my role is I'm going to take, right.

It's not, it's not me saying this, right.

It's just like, this is what the established science is already there, but there's just kind of no sexy money to be made.

Right.

And it doesn't make those headlines.

No one wants to see broccoli on the cover of a book.

Sure, sure.

It's just like it has everything working against it except who profits?

I mean, the people profit.

Your family profits.

Longevity profits, yeah.

And so it's just crossing that gap, getting that information out to the public.

Well, you know, towards the end there with the smoking and the smoking crisis, most smokers had an inkling that smoking was not good for you.

But what the industry's tact was was

was just to muddy the waters.

They knew they were going to lose in the end.

They were going to confuse you, right?

And so, in fact, there's this famous memo which was uncovered in the tobacco trials, this internal memo called Doubt Is Our Product.