Dr. Mindy Weinstein

And so it was really with all of that, that made me think like, this is such great information for businesses.

So it's businesses and marketers, but really if you're just a consumer who wants to understand why you make certain purchases or why you're doing what you're doing, it's still, you'll get a lot from it.

You can.

So that's a really good question, actually.

And so sales is the best example of that.

You don't want to continue to do a sale over and over again.

And some companies do that.

And I think about like, there's even a restaurant out here that puts out a promotion of like

you know, dinner for two and it's a certain price and it's you get this, this and that.

Well, most people are now conditioned that they're going to only wait until that promotion happens because they know it's going to keep happening.

And so it can be overdone.

And so it's important if you are doing something like that approach that you are mixing it up.

You're not doing it, you know, all the time because that's really going to get people a little bit more excited when they do see something that's, you know, scarce and you're taking some approach versus you're doing it all the time.

Yeah, if they were going to do a sale, I mean, it's going to, of course, depend on the business.

But, you know, a sale every quarter, general rule of thumb, that should be okay.

But you might even change the products that you're going to have, or if it's services, the services you're going to provide.

But then I also know some companies, like I'm thinking of a med spa that I've worked with, that they do different sales every month.

But they switch them up.

So it's not the same thing every month.

It's a mix of things.