Dr. Morris Chang

Yeah.

Yeah.

Well, they probably have commercial and government, but they don't have 707, 747, 757. You know, they don't divide. And if we divide up by fab, it would be like dividing up 707 from 757, 737, you know. Well, anyway. Don Brooks' attempt was in 1996. And, well, by 2005, Rick Tsai, you know, decided to tread the same ground. And he did. This time, you know, I didn't stop him.

Well, they probably have commercial and government, but they don't have 707, 747, 757. You know, they don't divide. And if we divide up by fab, it would be like dividing up 707 from 757, 737, you know. Well, anyway. Don Brooks' attempt was in 1996. And, well, by 2005, Rick Tsai, you know, decided to tread the same ground. And he did. This time, you know, I didn't stop him.

My idea, my principle, I was... the chairman and not the CEO was, well, sometimes you have to let the CEO make his own mistakes and learn from them, you know. Of course, not if the whole company is going down the drain. So you have to interfere then, but only then. Well, anyway. So that was the background. Two groups, when I came back to be the CEO, the advanced group and mainstream group.

My idea, my principle, I was... the chairman and not the CEO was, well, sometimes you have to let the CEO make his own mistakes and learn from them, you know. Of course, not if the whole company is going down the drain. So you have to interfere then, but only then. Well, anyway. So that was the background. Two groups, when I came back to be the CEO, the advanced group and mainstream group.

And each group had a small business development section, 30 or 40 people. I think advanced has had more, a bigger group than mainstream. All right. So I wanted to combine the two operation groups. And I also wanted a real marketing. And I didn't call it marketing because I decided to use business development in English because it has a good translation in Chinese. All right.

And each group had a small business development section, 30 or 40 people. I think advanced has had more, a bigger group than mainstream. All right. So I wanted to combine the two operation groups. And I also wanted a real marketing. And I didn't call it marketing because I decided to use business development in English because it has a good translation in Chinese. All right.

Now I've decided to combine the two operations. Now, back in 2009, when I decided to combine the two groups, I think the advanced group had something like 10,000 employees. And the mainstream group had a little less, but also seven or 8,000 employees.

Now I've decided to combine the two operations. Now, back in 2009, when I decided to combine the two groups, I think the advanced group had something like 10,000 employees. And the mainstream group had a little less, but also seven or 8,000 employees.

Yeah, right. But also... Quite often, the same customers use both mainstream and advanced technologies now. Take Qualcomm. I'm quite sure that they use the most advanced, or even Apple, I think they use Qualcomm.

Yeah, right. But also... Quite often, the same customers use both mainstream and advanced technologies now. Take Qualcomm. I'm quite sure that they use the most advanced, or even Apple, I think they use Qualcomm.

Yeah, we had... Mark Liu in charge of the advance and C.C. Wei in charge of the, the question is, you know, who's going to be in charge of what, you know, the combined, or do you need only one for the combined operations? You need only one person. The truth is that we had a lot of operational talents,

Yeah, we had... Mark Liu in charge of the advance and C.C. Wei in charge of the, the question is, you know, who's going to be in charge of what, you know, the combined, or do you need only one for the combined operations? You need only one person. The truth is that we had a lot of operational talents,

Operation meaning manufacturing and taking the developed technology from R&D, you know, and converting it into mass production. Really a lot of talents there. But business development or marketing there. And neither Mark Norris, nor CC had any real previous experience in marketing business development. So that was my main worry. We need, we combine the two groups, we need a combined,

Operation meaning manufacturing and taking the developed technology from R&D, you know, and converting it into mass production. Really a lot of talents there. But business development or marketing there. And neither Mark Norris, nor CC had any real previous experience in marketing business development. So that was my main worry. We need, we combine the two groups, we need a combined,

operations manager, but even more importantly in my mind, we needed a combined market business development manager. So I first offered the marketing business development job to the guy who was in the bigger job, advanced technology market. And I explained to him that I did not think he had had any significant marketing experience in the past.

operations manager, but even more importantly in my mind, we needed a combined market business development manager. So I first offered the marketing business development job to the guy who was in the bigger job, advanced technology market. And I explained to him that I did not think he had had any significant marketing experience in the past.

And this would, this new job, if he takes it, would give him the opportunity of of being professing in that area. But he declined it. He said, my goodness, I have 10,000 people reporting to me now. You want me to take a job that has only 60, 70 people in it?

And this would, this new job, if he takes it, would give him the opportunity of of being professing in that area. But he declined it. He said, my goodness, I have 10,000 people reporting to me now. You want me to take a job that has only 60, 70 people in it?