Dr Natalie Hendry

speaker

363 appearances 1 recordings 1 series first heard Nov 2021 last heard Nov 2021

Dr Natalie Hendry’s voice in public audio — every appearance, attributed to the second.

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Australian Finance Podcast · Finfluencers & social investing with Dr Natalie Hendry · 11 Nov 2021 podcast

Really great to be here to chat with you about something I'm almost obsessed with at the moment.

And in some of the research I'm doing, some of the people who have started investing in

were definitely motivated by the pandemic, but there were lots of things happening sort of just before the pandemic, at least in Australia that might have been following, say, the UK in terms of brokerage platforms, social media, talking about finance, the relationship between finance and wellbeing.

So there's a lot, and it's not just about COVID, and it's not just about people having extra money from government payments and things like that too.

Lots to talk about, but hopefully you can steer me in a really good direction.

Yeah, thanks.

I'm a social researcher.

So the way that I do research might be through interviews, focus groups, what we call digital ethnography.

So basically spending a lot of time online, hanging out, collecting insights as to what's happening and mapping those and trying to make sense of some of what we might call the social patterns as to what's happening and why people are doing things, how that relates to their identity.

Most of my work has been in mental health and wellbeing, particularly how that proliferates online, how people talk about it and their frustrations with health and wellbeing online.

And a few years prior, people were starting to talk about financial wellbeing.

So we knew that people were creating businesses to build passive income, to sell different kinds of health products.

But this idea about finances being the thing that you focus on to build your wellbeing was really interesting.

This happened recently.

around the same time that a lot of the digital brokers started to grow in Australia.

So we had things like Acorn originally, which then became Raise, other platforms started to come onto the market too.

And people were starting to share them as opportunities to be able to, as retail investors,

build your wealth.

So with my colleagues, Dr. Ben Henkel, who's at the Institute of Culture and Society at Western Sydney, and Angel Jung, who's in the School of Economics, Finance and Marketing at RMIT, we did some focus groups with young people, 19 to 30, who were either recent, new, fresh retail investors, or maybe had just over five years, a little bit longer experiences.

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