Finfluencers & social investing with Dr Natalie Hendry
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What does it mean to be an investor in today's digital world?
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Natalie, thank you so much for joining me on the Australian Finance Podcast today. Thanks so much, Kate.
Really great to be here to chat with you about something I'm almost obsessed with at the moment.
Yeah, it's a big topic and it has been hitting the AFR, all of the news sites for the last two years, really. I think COVID's really been the, I don't know if you have an opinion, but like the whole influencer world and getting digital advice online, not necessarily from financial advisors. It's just boomed over the last two years.
And in some of the research I'm doing, some of the people who have started investing in were definitely motivated by the pandemic, but there were lots of things happening sort of just before the pandemic, at least in Australia that might have been following, say, the UK in terms of brokerage platforms, social media, talking about finance, the relationship between finance and wellbeing. So there's a lot, and it's not just about COVID, and it's not just about people having extra money from government payments and things like that too. So Lots to talk about, but hopefully you can steer me in a really good direction.
You were involved over the last 12 months in a really interesting research study looking at how young people up to the age of 30, I think. Yeah, were involved in managing their finances online and where they got the information from and just sort of the proliferation of YouTubers and podcasters and influencers on Instagram and TikTok and how that was interacting with the way we manage our finances. So I was wondering if you could provide listeners with a really high level overview of what your research project was all about and maybe any really interesting findings you had after that.
Yeah, thanks. I'm a social researcher. So the way that I do research might be through interviews, focus groups, what we call digital ethnography. So basically spending a lot of time online, hanging out, collecting insights as to what's happening and mapping those and trying to make sense of some of what we might call the social patterns as to what's happening and why people are doing things, how that relates to their identity. Most of my work has been in mental health and wellbeing, particularly how that proliferates online, how people talk about it and their frustrations with health and wellbeing online.
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Chapters
5 chapters
1
What does it mean to be an investor in today's digital world?
0:00–9:46
2
How have finfluencers changed the landscape of investing?
9:46–18:42
3
What role do social media platforms play in learning about finance?
18:42–28:06
4
How do young investors perceive the risks of investing?
28:06–38:35
5
What are the key findings from the research on young investors?
38:35–44:54
Speakers
3 identifiedMore from Australian Finance Podcast
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