Dr. Robert Cialdini
speaker
175 appearances
1 recordings
1 series
first heard Jun 2026
last heard 30 Jun
Dr. Robert Cialdini’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
So far this year, 100%.
Precisely right.
With that compliment, give people a reputation to live up to.
Yes.
This is something that is employed, for example, by car salesmen who first get you to decide on the overall price, the base price for a new car, many thousands of dollars.
And then they will suggest upgrades of one sort, better wheel covers or a better sound system.
So compared to the many thousand dollar price that you've already been made to think about as the price, this new one seems trivial in comparison.
And people stand in amazement at the end of the deal with all of these upgrades, how the base price has ballooned out of proportion because they bought all these things that were presented one at a time after the larger price was established, the base price.
Precisely right.
Because of the rule for reciprocation and the rule for contrast working together, here's a technique that works very well.
In fact, my research team did it.
We walked up to people on campus at the university, students, and said, we're here from the Arizona Blood Services Organization, and we're asking for people who'd be willing to serve as a long-term blood donor
to come in every six weeks for two years and donate blood.
Would you be willing to do that?
That was a very large request.
Everybody said no.
Two years?
I don't even know where I'll be in two years.
I can't commit to that.
And then we said, oh, if you can't do that, would you be willing to give a single unit of blood tomorrow at the campus blood drive?
Showing 101–120 of 175 · page 6 of 9
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