Dr. Robert Cialdini

speaker

175 appearances 1 recordings 1 series first heard Jun 2026 last heard 30 Jun

Dr. Robert Cialdini’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

newest first · ▶ plays the moment

3 Takeaways™ · The Psychology of Influence with Robert Cialdini (#308) · 30 Jun 2026 podcast

If an individual can honestly inform us that something is rare or scarce or dwindling in availability, we're much more likely to move in its direction as a result.

If we start out by giving people a jar of 10 cookies, have them taste and rate one of them, versus a jar with just two cookies, and they get to taste it, they rate the cookie that came from the jar with just two as better.

They all came out of the same Nabisco box in the back room.

They rate that cookie better because it was scarcer.

Again, one of these things that just drives our behavior without rationale behind it, it's really all about what has always been the case and a tendency that's been socialized or evolved into us to make good decisions usually about what to choose.

No one would be surprised to know that we prefer to say yes to those we like.

But there are two very simple strategies we can use to enhance that sense of rapport people feel with us.

One is to identify genuine similarities that exist.

And the other is to give genuine compliments where they are warranted.

I'll give you an example where it's worked terrifically for me.

I have a newspaper deliverer.

His name is Carl.

And every morning for years, he's rolled by my house and he throws my morning newspaper from the window of his car onto my driveway.

And most of the time, about 75% of the time, he gets it in the middle of the driveway so it doesn't get wet from the wet watering systems on either side.

And

Also, every year, he includes around the holidays a little envelope, self-addressed envelope, which I know means that it's an envelope where I can put a tip for him, a check for his service during the year.

And I always do.

But this past year, I included a note.

I said, Cara, I want to thank you for your conscientiousness in getting my newspaper in the middle of the driveway most of the time so it doesn't get wet.

Lynn, in the past, he would get it in the middle about 75% of the time.

Showing 81–100 of 175 · page 5 of 9