Dr. Robert Cialdini
speaker
175 appearances
1 recordings
1 series
first heard Jun 2026
last heard 30 Jun
Dr. Robert Cialdini’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
It might be a Starbucks gift card or something like this.
And the time to pay went from six months to three months.
Now she's using personalization.
Very frequently in modern life, we're uncertain about the right step to take forward because there are so many choices.
There's so much information that we have to deal with.
And one way that we can reduce that uncertainty is to look around us at what others like us are.
have done or are doing, something like star ratings online and so on.
In Beijing, there was a string of restaurants that put a little asterisk next to certain items on their menu.
What did the asterisk stand for?
it stood for this is one of our most popular items in each one became thirteen to twenty percent more popular for its popularity so a simple thing like that
can greatly increase the likelihood that people will move in a direction because it reduces their uncertainty.
Now, here's the best evidence.
Researchers looked at the demographic characteristics of the various kinds of people in those restaurants.
There was one group that outdistanced all the others.
First time guests, people who were uncertain about what were the most recommended or most delicious items on the menu.
They were taking their cue from social proof.
It wasn't empirical proof.
It wasn't logical proof.
The proof was that other people had done it and that was enough.
The scarcity principle says that people want more of those things they can have less of.
Showing 61–80 of 175 · page 4 of 9
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