Drew Boyer

speaker

240 appearances 1 recordings 1 series first heard Jul 2025 last heard Jul 2025

Drew Boyer’s voice in public audio — every appearance, attributed to the second.

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if anybody still remembers that.

And it really put the music industry into a complete tailspin about how do you make money now if it's not going to be from records?

Ended up being touring revenues.

But Napster gets out there.

They try to buckle down that.

And a company called Apple, who's now one of the largest in the world,

comes out and figures out if we sell things for 99 cents, it's not too much.

So it's something that people would pay for a single.

And we need to develop a hardware to be able to hold it.

And so the original iPod, if people remember back, held like a thousand songs.

It had 10 hours of battery life.

And it was this big thing before the iPhone came out.

And that's kind of how a company figured out how to repackage music again.

But what the problem was is they came with really cheap $1 earplugs that came in with it.

And so Dre was on the record of being quoted saying, well, it's bad enough that they're stealing our music.

Now they lose the feel of the music because coming from him, West Coast hip hop that was out there, it was really bass heavy.

And so you don't get that in these little cheap earplugs.

The story starts there, the genesis of the most successful hip hop product, The Date is Beats by Dre.

And so he's solving a problem for, he's creating a solution for a problem that he had

And it was a very pop culture thing to be able to go do it.

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