Drew FitzGerald
speaker
48 appearances
1 recordings
1 series
first heard Jul 2020
last heard Jul 2020
Drew FitzGerald’s voice in public audio — every appearance, attributed to the second.
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Appearances
These streaming TV companies really broke into the market over the past four years, promising really low prices for some of the same sorts of channels that you'd get from your cable or satellite TV company for $80, $100 more.
Their answer has basically been, take it or leave it.
That's true.
Another service that's focused on sports called BuboTV also is set to raise its price by about $5 for most packages later this summer.
And if you look back over the past two years, virtually every online live TV service that offers these bundles of channels has raised prices.
So why are prices going up?
Well, these companies give a couple reasons for why prices are going up.
The main is that they say the cost of channels is higher to them, and they're passing that cost on to customers.
There are plenty of examples of major media companies, whether they're Disney or WarnerMedia owned by AT&T or others, raising the price that they charge other TV companies to carry their channels.
Another reason is that these companies simply can't.
I talked to the CEO of FuboTV, who said that despite what some people say, most of the people who subscribe to his service show that they want more channels and they want a bigger bundle.
They've shown that by the amount of time they spend watching TV.
There are a couple reasons.
One is because there's a real difference between streaming TV and streaming video.
If you look at on-demand services that have pre-recorded sitcoms, movies, TV shows, and the like from Netflix or Disney+, or HBO Max, which you can download, prices for those are generally going lower, and they offer a lot of content because there is a bit of a war, a price war, among these companies to get users' attention.
The market for live TV is different.
If you want to watch live sports or have a favorite TV news channel, you can get that from a few different places.
But there hasn't been as much competition on price over the years in that particular market.
And part of the reason for that is the companies that offer these channels know that people who aren't interested in live sports or live TV have already left.
Or if they haven't, they're probably going to leave soon.
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