Drew FitzGerald
speaker
48 appearances
1 recordings
1 series
first heard Jul 2020
last heard Jul 2020
Drew FitzGerald’s voice in public audio — every appearance, attributed to the second.
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Appearances
And those that have stuck around are willing to pay a premium for it.
So a lot of the prices for these online TV packages are slowly drifting towards where the prices are for a traditional cable or satellite TV package.
And that's led a lot of people to realize that they're not saving that much money when they use these services.
Now, there's still a savings,
compared to most traditional packages.
That's for sure.
And these companies will point out that there's not just savings, but a lot more flexibility and user-friendly interfaces that they bring to the table that some of the older legacy TV packages don't offer.
These streaming TV companies really broke into the market over the past four years, promising really low prices for some of the same sorts of channels that you'd get from your cable or satellite TV company for $80, $100 more.
Their answer has basically been, take it or leave it.
YouTube TV, for example, said, we realize that this is a shock to some people and we want to offer more flexible options.
And YouTube TV reminded its customers in its last blog post that if you don't like it, you can always pause your service and it's easy to disconnect, which is one of the things that has really made some of these services appealing compared with cable or satellite TV, where you're often locked into contracts and have to sit on the phone for a long time just to disconnect.
I don't know if regret would be the right word, but there's a sense that these price hikes have really driven cord cutters or those considering whether they should cut the cord to make up their minds.
This is really spurring people who might be a little price sensitive and can't afford to shell out $50, $75, $100 a month on channels that they might not watch very much to decide to ditch it.
And when it comes to people who have decided to ditch cable or satellite TV but use online services...
like Fubo or YouTube TV, there is a compelling argument, especially among cable companies that bundle their products with internet service, that those people can come back.
But to be clear, the pay TV industry is shrinking faster than ever this year.
And most people who have decided to cut the cord on live TV are not coming back.
Well, the one common thread among almost all of these online live TV services is that they offer sports.
If they don't offer sports, they're really in a different bucket and they can compete on price.
And most of these services are lowering prices.
Showing 21–40 of 48 · page 2 of 3
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