Duane Forrester

speaker

918 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Duane Forrester’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Does retrieval-based search make traditional keyword research obsolete? · 9 Sep 2025 podcast

So the idea that you went from um, you know, traditional keyword research to query fixing.

Stand out style keyword research.

That's going to be so quickly adopted that I think, you know, when we start talking about keyword research a year from now.

People will either understand it's fan out inclusive or we'll start using fan out as a replacement for keyword research because people will understand the connotation.

I I think it is moving that fast.

I think that we will get there that quickly.

I I do also believe that that this is gonna happen on a lot of topics in the world of search.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Machine trust and retrieval-based search transformation · 8 Sep 2025 podcast

Ah, Tyson, thank you.

I appreciate uh appreciate the time today.

Thanks.

Look, dude, you are absolutely right.

I am old.

And um, you know, with that, uh, you know, kidding aside, uh, it's true.

Seen a lot, been there.

Um, very fortunately for myself in my career, a part of that, a large part of that, was inside a search engine.

So, you know, my my perspective is somewhat unique.

Um, there are not a lot of SEOs who have had that access.

Um, there are

a slow trickle of folks in that area.

But it did help shape some of the experience and understanding that I bring to this.

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