Duane Forrester

speaker
918 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Duane Forrester’s voice in public audio — every appearance, attributed to the second.

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It's a very human trait.
And I think that the main difference at this stage is that look, there was always continual learning, right?
But the pace of the learning, if you were new to the industry, you had years to catch up with everybody else who had, you know, a decade plus more experience than you.
But you could catch up.
And it was like pretty straightforward.
Um, I would say maybe three years ago, um, we took a left turn off this straight highway we were on.
And that left turn is a real shocker for people.
There are lots of people now who are still learning SEO, who are moving forward, who will never see that turn that the rest of us went down.
And they will continue off into the sunset on the highway of SEO.
Don't know how long that highway exists in front of them years at least.
So so they're gonna go very deep on that.
The real challenge though is that left-hand turn, the speed limit on that new highway, is probably well, I actually did some math around this.
Um, it's roughly two times whatever you were traveling at.
And here's how I got there.
I wrote an article about this where I talked about
The pace of updates and changes.
So if you go back and you track all of the Google updates and whatnot, and we'll toss Bing aside because I know this from firsthand experience, Bing doesn't do updates the same way.
Um it has a very different approach to it.
So there's not a sequential ongoing rollout.
The impacts are not as large.
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