Duane Forrester

speaker
918 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Duane Forrester’s voice in public audio — every appearance, attributed to the second.

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Appearances

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With all of this go here, go here, go here.
The crawlers ignore all that crap.
You're building it, maintaining it.
You think you're having some kind of influence on it?
Nothing.
If you didn't have that, it wouldn't impact the crawler at all.
It's gonna go.
If it's a crawlable URL and it can find it, it's gonna go.
That's its only reason for existence.
So, like, understand how those things matter because when they do make updates or they do make changes to those things.
It's really important to understand them and the impact they have.
So there you go.
And everybody audit your robot TXT.
If somebody in your IT department is blocking the bots from these AI systems, oh, buy them a pizza, have a conversation.
You need to get that rollback.
They need access.
Yeah, it's not a glaring hole because if you tell me that you have no ability to deploy structured data on your website, then I'm going to tell you you have to go dive in on the technical side because that ultimately is going to trump whatever value I think the quality of content might improve.
But if you're telling me that that is the sort of thing that's already covered, then I am going to absolutely pick the quality and depth of content because
This is ultimately where humans still get to shine through with our knowledge, our decision making, you know, our experiences and how that impacts what we come up with.
But it kind of doesn't matter how much of the technical you get done, right?
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