Duane Forrester
speaker
918 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Duane Forrester’s voice in public audio — every appearance, attributed to the second.
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Appearances
So they're not looking that way.
And so that kind of puts Google in a position where, you know, it's it's very easy.
I don't say very easy, but they have all the components they need to take that lead, essentially, and become that like, hey, there
Was traditional, then there was hybrid, and now there's AI.
Like if that's the path we're on, the arc that we appear to be on with the evolution of
search and SEO, uh yeah, they're they're really well poised for that, you know?
Like they're they're they've got everything they need to get there.
So I'm excited, I'm optimistic, but I'm also pragmatic about it, you know, and and it's extremely hard.
For practitioners and for businesses and pretty much anybody who relies on revenue that originates from search.
It's extremely hard.
to sit down in a boardroom and go, we're gonna make decision A because we believe future A and off you like, hmm, because uh any day now we're gonna get Chat GPT five and you know, what if it's a functional thirty year old?
Like, holy crap, like d I like whatever you do at six, I'm not really worried about it, 'cause functional thirty year old beats genius seven year old all day long.
Yeah, absolutely.
I think it's completely valid if you're sitting here right now with a career in this industry and you're feeling overwhelmed, exhausted, and you're questioning life's choices, I think you're exactly where you should be.
I think that's completely valid.
And um honestly, I think every single one of us, if we're being truthful, is going to admit.
We're there or we were there or we were about to go there.
Like again, it's all on a curve.
And you know, that's that's the reality.
I think that the fundamental skills that you learned as an SEO um or a content developer or a programmer, I think those things are hugely valuable.
Showing 841–860 of 918 · page 43 of 46
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