Ed Cowan

speaker

535 appearances 4 recordings 1 series first heard Sep 2025 last heard 25 Oct

Ed Cowan’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.

Appearances

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Scaling Up: Lessons From The World's Best CEOs and Founders · The Next Chapter: Relevancy and Reinvention - Bruce Buchanan, CEO and Co-Founder, Rokt [S9:E7] · 14 Oct 2025 podcast

So I'd really love to hear the breakdown of the strategy, you know, almost walking through the the customer experience to give them their next best action in real time as you embark from, you know, what the lay person would probably think about as a product to platform transition.

Everyone's a genius in in hindsight.

I think people just got a sense of why they wouldn't want to back against you in in terms of unlocking

what the future growth vectors are.

You touched a lot on on what we'll probably walk through over the next half an hour or so, but what I heard

is ultimately, you know, whether it's new verticals, new markets, which I know partners a have taken you to, greater network utility through a a an amazing product roadmap, is ultimately just providing a a greater return for merchants and advertisers.

You know, with the former it it grows their transaction value simply.

uh helping them maximise their economics and for advertisers there's a there's a huge ROI given the relevancy in conversion.

So you know what people would describe as network utility.

And of course, with greater network utility, it drives deeper stickiness of customers as you've driven into this transaction moment.

You know, customers just don't leave the platform.

I've seen an amazing stat of gross logo retention above ninety-five percent, which is incredible for a a transaction business.

We're not talking about SaaS here.

And so you must be providing, and increasingly so, greater network utility.

And so when I think about

network utility, you're running a two sided network here.

And it's driven a a really powerful model.

So this hasn't happened by chance and and you've kind of laid down some blocks here already, but

I'd love to hear how you thought about developing the depth of the network and each side of the network and with it of course the network strength.

talked about this paradox of choice and it still rings true for sure, you know, consumers are easily overwhelmed and the winners are those who can create simple, emotionally resonant and most importantly, relevant offers at the right time.

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