Ed Cowan

speaker

535 appearances 4 recordings 1 series first heard Sep 2025 last heard 25 Oct

Ed Cowan’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.

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Scaling Up: Lessons From The World's Best CEOs and Founders · The Next Chapter: Relevancy and Reinvention - Bruce Buchanan, CEO and Co-Founder, Rokt [S9:E7] · 14 Oct 2025 podcast

But this has really created a a powerful flywheel for you.

It has become very self perpetuating that ultimately attracts more advertisers to the network.

round out this theme of relevancy, in my mind, the greater the relevancy, the greater the revenue per transaction.

for the partner, so you get more partners, it increases the network, it attracts more advertisers, increases data and insights to improve relevancy and and the flywheel.

continues.

Something you touched on is is around first party data and and rock being a trusted neutral intermediatory of that.

And of course, since the last time we spoke, e privacy has changed dramatically.

Globally there's been a deprecation of cookies and you've been able to strategically capitalise on this given the growing importance of of first party data.

I'd be really keen to maybe just give a quick market overlay as a starting point, but ultimately I'm really keen to understand, you know, the importance of of rock sitting it as this trusted neutral intermediatory.

To those listening that

There's some secret source in this process power.

You know, processing in real time is uniquely hard.

Let alone this year I think you'll process seven and a half billion transactions.

You know, the the motor round these unique identities

you know, training on these transactions, you know, over eleven billion over time has created a a real process power

Within the business.

think listeners are are getting the sense that, you know, you've been at the the forefront of of AI and what was called machine learning since the founding of of this business.

But

Yeah, the landscape is is changing rapidly.

There's a transformative wave of technology that the consumer is is now well aware of and you know, invariably this will change the future of e commerce.

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