Ed Cowan
speaker
535 appearances
4 recordings
1 series
first heard Sep 2025
last heard 25 Oct
Ed Cowan’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.
Appearances
We're reaching back into the archive for the second time this season to revisit a conversation I had in 2019 with Bruce Buchanan, the co-founder and CEO of Rocked.
I'll be sitting down with Bruce again soon for a follow-up episode covering everything that's happened since.
Whether you've listened to this first conversation before or are new to scaling up, this episode's a must-listen.
It serves not only as a great primer on Bruce and Rocked as a business, but also shines with insights drawn from Bruce's intellectual curiosity about consumer behaviour and psychology, as well as his clear leadership principles that guided ROC through its early hyper-growth phase.
At the time of recording this in 2019, Rocked was generating around $100 million in revenue, was scaling quickly and it had offices in Sydney and New York, and the company was laser focused on the transaction moment, working to unlock its full potential for merchants, advertisers, and consumers alike.
Since then, the ride has been nothing short of extraordinary.
Sitting here now in 2025, Rocked is valued at US$3.5 US billion dollars, with exponential growth in both revenue and transactions, and is now a trusted partner to many of the world's largest brands and e-commerce platforms.
But that part of the story, and how Rockta's scaled to become a true global technology powerhouse, has to wait for our next conversation.
In the meantime, enjoy this re-release of one of our most loved early episodes with Bruce Buchanan, co-founder and CEO of Rocked.
Bruce Buchanan, welcome to Scaling Up.
It's an absolute pleasure to have you on this show.
You're a hard man to to research, I must admit, you've you've stayed out of the limelight.
So thanks for for coming in.
Uh the purpose of this podcast is to inspire entrepreneurs, but to be fair, once they hear your story they they might feel slightly insecure or intimidated.
I'm gonna give a quick sort of snapshot
For context around your corporate career and how it's led you to this point, feel free to jump in, correct me, but I think it's good to try and pull a few of these threads together.
You started your career at uh Boston Consulting, running their consumer practice essentially worldwide, so you weren't just a consultant.
You got pushed over to Qantas as a consultant, helped uh bring their Frequent Flyer program to life.
One thing led to another.
Another moved over to Jet Star essentially when it was a thought bubble uh and and helped scale that business initially and then as CEO to the the biggest low cost carrier in Asia, just a a phenomenal story in itself, and we c we could have a whole podcast there.
Showing 261–280 of 535 · page 14 of 27
← Previous
Next →