Ed Cowan
speaker
535 appearances
4 recordings
1 series
first heard Sep 2025
last heard 25 Oct
Ed Cowan’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.
Appearances
Um you decide
New horizons, beckon, leave Jet Star, when many are touting you maybe to to take over Alan Joyce's job as the CEO of Qantas.
To look for new opportunities and y you'd always been an entrepreneur at heart and
Rocked, which was in in a different form, came to you and essentially founded that business.
And I'm not gonna do rocked justice.
This is a a lo-fi pitch and and you can give the next layer.
But Rocked is essentially a transaction marketing platform.
And I think a great example is I was buying President's Cup tickets for the golf in Melbourne uh last week.
I was on
Ticketmaster, bought my tickets, pumped up to see the golfers.
Right at that transaction moment, I buy my tickets, up pops an offer for a hotel for parking at the golf, and that is your software that's doing that.
Of course.
We'll we'll get into more what Rock does, but I think the common thread that is really interesting to follow up front is you've basically dedicated your corporate career to understanding consumers and and specifically the consumer psyche at that transaction moment.
What have you learnt over your twenty, twenty five years of of looking into this psyche that, you know, that you've applied to Rocked specifically?
And what was the genesis of that fascination?
As I sit here in my Allbirds uh shoes, I know exactly what you mean.
Uh art, meeting science and and that resonance that I have with that brand because of the the narrow focus.
Following that thread on, you've had two extraordinary successes.
One at Jet Star, now at Rocked, which is you know a hundred million dollars in revenue growing at fifty-five percent a year.
You must be doing something right in in this secret source, but there are a lot of pain points that you would have come across uh in your time at Jet Star.
Showing 281–300 of 535 · page 15 of 27
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