Ed Cowan

speaker
535 appearances 4 recordings 1 series first heard Sep 2025 last heard 25 Oct

Ed Cowan’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.

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was the vision and why was it so important at the time to the overall square mission?
free in the United States.
It's amazing.
I think it also gives a snapshot of the culture that we'll talk to later at Square at the time to be able to spin this up and
And the CEO founder give a little small internal project team two weeks to do it and magic happens.
So hold that thought.
But of course, it did automatically hit some product market fit.
As you said, it was a a magical experience.
But it probably took three years to gain some momentum and and maybe you can talk to this uh far better than I can.
But in in 2016 you came across to the
the what was now known as the Cash App product team.
Maybe it was causation, maybe it was correlation.
You maybe you can uh fill in the blanks here, but it was a breakout three years from there.
Went from nothing to a billion dollars in gross profit over the following three years up to twenty nineteen.
It went from three million monthly active users to over thirty million.
So we're talking about breakout growth here.
And in my mind it was really spark.
Marked by, you know, a bit of a redesign of the product to make it mobile first, incredible viral adoption driven by network effects.
Can you peel back the curtain to those three years?
Give us a sense of the speed at which you are moving, the product velocity, and some of the inputs that made you think about how it can go from nothing to something so significant so quickly.
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