Ed Cowan

speaker

535 appearances 4 recordings 1 series first heard Sep 2025 last heard 25 Oct

Ed Cowan’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.

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Scaling Up: Lessons From The World's Best CEOs and Founders · Block by Block: Building the Future of Money - Owen Jennings, Head of Product, Block [S9.E6] · 7 Sep 2025 podcast

Great question.

So on the

We might pick up the scaling journey and round it out in a second.

But I do want to pick up on something that you said.

Maybe it's a a good time to talk to the power of true network effects.

It's something that gets thrown around a lot, but in actual fact, direct network effects, which what you were building essentially with the peer-to-peer network to start with and then the product uh velocity around that.

was incredibly powerful.

It doesn't happen by accident.

And so how did you think internally around building those direct network effects in those days of of twenty fifteen to to twenty nineteen?

It's a great question.

This

Customers say,

Such a a wonderful breakdown and and distinction and framework to rely on.

And and when you talk about engagement, we really saw this accelerate through COVID.

You'd lay it on a whole range of different products that you talk to, whether it was direct deposit and cash card, stock trading, bitcoin integration.

There was really a a deepening that allowed this digital wallet to transform itself and the lives of its users.

And then

And of course, the next big moment for Square at the time now block was the acquisition of Afterpain.

You've you've touched on direct network effects, but that obviously brought a two-sided network to the platform as well.

So maybe we can touch on those years.

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