Ed Zitron

Anyway, long story short, around the early part of 2020, there was a thing called a code yellow at Google, which just meant there was, I'm going to use some financial things, but there was query weakness in Google, which means that not enough people were just asking Google things.

Now, you may think, well, Google ideally gets you an answer, right?

No, no, no, you pleb.

How dare you?

What do you mean?

You get an answer?

Fuck you.

You need to look at ads.

Sundar Pichai and all of his McKinsey friends need to do their seance or whatever.

Nevertheless, there was an internal argument at Google.

There was a guy called Ben Gomes who ran Search, who literally said, I'm worried that all Google cares about is growth.

Turns out he was right.

Around June that year, a guy called Prabhakar Raghavan took over.

He was formerly the head of ads, and he pushed Ben Gomes to change things, to make Google Search worse, to keep people on Google Search.

So the decay of Google search really started then.

It was actually a few years beforehand.

They were slowly making it so it was harder to tell sponsored links and ads from regular search results to the point it's pretty much impossible now, and most of the results are pretty bad as well.

But long story short, Google deliberately made things worse, and then the guy who was called Prabhakar Raghavan, remember that name?

Arsewipe.

He mandated, basically, that I can't prove it, but it matches up, that he just reduced the quality of results.