Eddie Hartman
👤 SpeakerAppearances Over Time
Podcast Appearances
Figure out what changed.
It's a Mercedes.
When you look at your customers, say, how do they go from good customers to risky customers to cancellations?
Do you want the additional horsepower?
No, I don't.
You bring it home.
It's in your garage now.
It's my Mercedes.
Do you, Mick, want to unlock the additional 50 horsepower that are sitting right there under your hood?
Is it about you?
Or is it about them?
And is it about the price or is it about the value?
The answer is yeah, now you do.
It's a very simple balance.
So moving even from a car sale, even a coffin sale, even a divorce into a relationship, incredibly powerful.
You can actually draw out a little grid.
Find yourself.
Where are the people living?
Somewhere in that grid you're going to find.
This is where most people are leaving because the price accelerated too high and you didn't tell them why, right?