Eddie Hartman

That self-determination, that really belief in who you are, which, again, has to border almost on the insane, gets you through, but it also turns into this trap, the single engine trap.

It basically goes like this.

Most of us, and I think it's just human, right?

We lean into what we do well.

If you're really good at running, you like sports that involve running.

If you're really good at catching, you're going to involve, you know, both sports, whatever.

I think that all of us lean into the things that we do well and that's natural.

And if you combine that with deep belief in yourself, you're going to lean into the one thing that helps your company grow that you're good at.

Now, for some people, that is like, hey, you know what I'm going to do?

I'm going to knock down doors.

I'm going to expand the business.

I'm going to make sales.

That's how I'm going to run my business.

For some people, it's, hey, you know what I'm great at doing?

I'm passionate about building a community, and I will answer every single response to my post.

I'll sit there at midnight, 2 a.m., debating with people, talking with people, because I want a fanatical, devoted following.

And yet other people are like, you know what?

I am incredible at product.

I'm going to create something that is premier in the market, premium, and I'm going to charge for it, right?

So...