Elaine Pofeldt

He audits shipping bills of lading to see if there were any mistakes made in shipping a bunch of shirts to JCPenney or somewhere like that. But what he does is... goes to the CEOs and says, I found a $250,000 mistake. Do you want me to tell you what it is and collect it? But I get to keep 50%. And he does it with a flourish. He has these pins made for his fancy suits and things. He was an actor.

He audits shipping bills of lading to see if there were any mistakes made in shipping a bunch of shirts to JCPenney or somewhere like that. But what he does is... goes to the CEOs and says, I found a $250,000 mistake. Do you want me to tell you what it is and collect it? But I get to keep 50%. And he does it with a flourish. He has these pins made for his fancy suits and things. He was an actor.

And he just brings a lot of theater to it, but they're getting money back in their budget. And that's something that many businesses can do, you know, help people optimize their own lives or businesses, especially in today's environment around the world with housing costs, inflation and all of that stuff. So I would say that's it. I would say build relationships very consciously.

And he just brings a lot of theater to it, but they're getting money back in their budget. And that's something that many businesses can do, you know, help people optimize their own lives or businesses, especially in today's environment around the world with housing costs, inflation and all of that stuff. So I would say that's it. I would say build relationships very consciously.

And he just brings a lot of theater to it, but they're getting money back in their budget. And that's something that many businesses can do, you know, help people optimize their own lives or businesses, especially in today's environment around the world with housing costs, inflation and all of that stuff. So I would say that's it. I would say build relationships very consciously.

One of the entrepreneurs who grew during the pandemic was Elisa Shira, who did live events, her whole business. was shut down and yet she grew from one to 1.5 million by switching to Zoom events. And what saved her was all along the way, she was never afraid to approach celebrities, to bring them into her events for corporate people.

One of the entrepreneurs who grew during the pandemic was Elisa Shira, who did live events, her whole business. was shut down and yet she grew from one to 1.5 million by switching to Zoom events. And what saved her was all along the way, she was never afraid to approach celebrities, to bring them into her events for corporate people.

One of the entrepreneurs who grew during the pandemic was Elisa Shira, who did live events, her whole business. was shut down and yet she grew from one to 1.5 million by switching to Zoom events. And what saved her was all along the way, she was never afraid to approach celebrities, to bring them into her events for corporate people.

And a lot of meeting planners really don't have that relationship building. in their toolkit. Well, she got them to speak at annual meetings and liven up the annual meetings when everyone was home during the pandemic. And that helped her grow her business. She went up growing to two employees. And, you know, you would think a live events business would just crash, but it didn't.

And a lot of meeting planners really don't have that relationship building. in their toolkit. Well, she got them to speak at annual meetings and liven up the annual meetings when everyone was home during the pandemic. And that helped her grow her business. She went up growing to two employees. And, you know, you would think a live events business would just crash, but it didn't.

And a lot of meeting planners really don't have that relationship building. in their toolkit. Well, she got them to speak at annual meetings and liven up the annual meetings when everyone was home during the pandemic. And that helped her grow her business. She went up growing to two employees. And, you know, you would think a live events business would just crash, but it didn't.

Oh, absolutely. And I think you're right, Rudy. Many of us pivot at gunpoint. But the fact is, if we do pivot, we have more chances of being successful. One entrepreneur that did a great job of this, Joey Healy, he had an eyebrow studio. He developed the Joey Healy method of styling eyebrows. And if you ever saw his eyebrows, they're just magnificent.

Oh, absolutely. And I think you're right, Rudy. Many of us pivot at gunpoint. But the fact is, if we do pivot, we have more chances of being successful. One entrepreneur that did a great job of this, Joey Healy, he had an eyebrow studio. He developed the Joey Healy method of styling eyebrows. And if you ever saw his eyebrows, they're just magnificent.

Oh, absolutely. And I think you're right, Rudy. Many of us pivot at gunpoint. But the fact is, if we do pivot, we have more chances of being successful. One entrepreneur that did a great job of this, Joey Healy, he had an eyebrow studio. He developed the Joey Healy method of styling eyebrows. And if you ever saw his eyebrows, they're just magnificent.

But basically, he had a little studio in Manhattan. He was working on wealthy women on the Upper East Side, going from house to house, found that was inefficient, started his own studio. Then he rented a fancy space near New York University.

But basically, he had a little studio in Manhattan. He was working on wealthy women on the Upper East Side, going from house to house, found that was inefficient, started his own studio. Then he rented a fancy space near New York University.

But basically, he had a little studio in Manhattan. He was working on wealthy women on the Upper East Side, going from house to house, found that was inefficient, started his own studio. Then he rented a fancy space near New York University.

He got shut down in the pandemic, but he made this private label makeup that would be like an add-on for each visit, adding to how much each person would spend on the visit because they get the brow style plus the makeup. Well, during the pandemic, he couldn't do any styling and neither could his stylist.

He got shut down in the pandemic, but he made this private label makeup that would be like an add-on for each visit, adding to how much each person would spend on the visit because they get the brow style plus the makeup. Well, during the pandemic, he couldn't do any styling and neither could his stylist.

He got shut down in the pandemic, but he made this private label makeup that would be like an add-on for each visit, adding to how much each person would spend on the visit because they get the brow style plus the makeup. Well, during the pandemic, he couldn't do any styling and neither could his stylist.