Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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Because that creates an interview loop that is very practical, that is very um quick to understand whether you can work with them, they can work with you, and whether they have anything to contribute to you.
And then every single month evaluate whether that advisor should stay with you.
Uh some advisors they only need to be with the company for three months and off they go.
That's fine.
Some of them might stick with you for four or five years.
But every single month you should go and say, Did they add any value?
And I'm not saying that advisors should have any monetary expectations, like revenue attribution, so to speak, to them.
But did you find value in having conversations with them?
Did they offer anything valuable to you?
Um
Way too often uh nowadays, on growth teams specifically, this is very, very growth problem.
And that is um
Too much risk averseness on growth.
Where you starting to test everything.
If every single one of your initiatives that you're doing on growth is an experiment,
Uh that's a problem.
And uh that is something that you should take a look at.
and say, what am I doing?
And why do I need a precise scientific measurement?
for every single thing that I touch, in order for it
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