Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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Because just it's just then it's not fast enough.
We should just go and do pre versus post.
Pre versus post is pretty powerful.
Uh it's also a way to assess your impact and you can still roll back if you if it doesn't work, but don't think that everything needs a scientific explanation uh to whether it needs to be moved forward or not.
He also experimentation cannot be the way that people make decisions in the company.
There's still so much about knowing your user, understanding the market, for your brain to connect all of those dots and to know what needs to be an experience that your customers are gonna want.
That yeah, if scientific
data, like a very tight determination of the probability that this is a success is important, absolutely do it because
It might be a really big strategical pivot that you're planning to do.
So it's a data point to validate that all of this extra work will be uh will be needed.
It might be a very high-trafficked real estate that even like 0.1% difference will mean millions of dollars for you.
But other than that, it should be just go, go, go.
Do pre-verspose, by the way.
I'm like, I'm not saying just like release and release and move on.
Uh
Release, do seven day twenty-four hour readout, seven-day readout, twenty-eight-day readout, even come back to it a year later and measure some of the retention.
Um
or expansion data that is associated with it.
But to test everything is delibit uh debilitating to growth teams and it paralyzes them in its uh in its place.
So kind of look at your initiatives and say, where do I need precision?
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