Eli Schwartz
speaker
482 appearances
4 recordings
1 series
first heard Jan 2026
last heard 22 Jan
Eli Schwartz’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.
Appearances
No.
So I I've uh I'm a big fan of of Sumrush at HRS and conductor similar web like all the same.
They're they're great tools.
And what these tools offer is the technical lift around search visibility.
So they can crawl your site.
They have historical views of your site and your competitor's sites.
They have historical tracking of keywords.
They have, you know, ads that they're storing on their platform.
AI visibility is basically.
A API call to whatever LLM and then it pulls back and it caches it at some point in time.
So telling me that uh whatever sort of prompt ranked I ranked on a prompt two weeks ago is absolutely useless for today because I may never rank on it again.
Search is so much more consistent.
So telling me my competitors ranked on this thing for the last 10 years and now doesn't is a much better data point than who had an SEO prompt.
Or an A L L M prompt two weeks ago.
So
These T these tools are much more holistic.
They are all dabbling, obviously, with AI visibility because they need to.
But I think the part that they do that is not AI visibility is so strong and can't be replicated.
And if you want to look at a case in point around how important their technology is, Moz is sort of an afterthought in this space because they lost the technology race.
And SEMrush and HS and Conductor and SimilarWeb, they figured out how to have the technology questions.
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