Eli Schwartz

speaker
482 appearances 4 recordings 1 series first heard Jan 2026 last heard 22 Jan

Eli Schwartz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
4 · Jan OctJan 26AprJulnow

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

Appearances

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It's going to be other.
I mean, we're already getting into this is new.
And I just wrote about this in my newsletter.
That Gemini is now baked into all the Google products that Google sold, like the, you know, the ones that talk to you.
So the home assistants, I don't know if the Nest talks to you, but they'll make another Nest that talks to you and has Gemini in it.
So now these things are useful.
So those also become interfaces for search.
And they're going to create brand awareness.
So now I'm going to go and talk to my thermostat and say, uh, I need a new electric company because my thermostat is making me cost charge too much money.
And it's going to tell you the name of a company.
And then you're going to pull out your phone and you're going to Google the name of that company.
No, that brand is never going to know it started with an LLM search.
So that's what I think search will look like.
We're always going to have that.
It's going to transform.
Now, should it be called SEO?
I, you know, I wrote a blog, I wrote a LinkedIn post about how it shouldn't be called SEO because it's putting the onus and the focus on search engine rather than the focus on the user.
But that's the name we have.
And the team we have, the agencies we have, and the consultants we have, they're going to be responsible for this new way of search.
Whatever many years ago is like
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