Elizabeth Cutler
speaker
62 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Elizabeth Cutler’s voice in public audio — every appearance, attributed to the second.
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Appearances
You'll perform choreography on the handlebars, which is mostly useless theatrics, but it's fun, like learning a dance routine. When a class is riding together as a pack, totally in the pocket of the music, it can feel absolutely euphoric. Janet was now officially in LA. Through the urging of a friend, she found a spiritual counselor who would change her life forever.
It's now 1995, and the spin craze is grabbing a hold on Los Angeles. And a studio called Todd Tramps was the place to ride in West Hollywood. The headlining instructors at Todd Tramps were Andrea LeWen and the co-owner, Debbie Rocker. But Janet was yet to be sold on spin.
Andrea LeWent first started teaching at Todd Trams and immediately brought her celebrity following.
So what exactly was the difference between taking a spin class at a gym versus a dedicated studio like Todd Tramp's? Well, you go to a gym. What's happening? People are on their phones coming in and out. Plus, the class is free, included in their gym membership. And let's face it, you get what you pay for.
Janet had a vision and longed to create an experience beyond just a fitness class.
This was the end of the 90s. It would be another decade before Spotify and Apple made any music available at your fingertips.
While all the gay boys teaching in West Hollywood were really playing club mixes of pop songs, Janet was finding ways to take the rider through a musical experience.
However, there were still a few missing elements that her mentors excelled at. Janet was clearly told by the owner, you're doing a good job, but you need to develop your conversation and your motivational skills on the bike. You can't just be hot energy and good music. You have to learn to speak to the people. And she did.
She figured it out by closely observing her mentors, the other instructors at the studio, Andrea and Debbie Rocker. Suddenly, an opportunity. She was handed a highly coveted Sunday morning class, and she set out to strategize. Janet needed hype and a captive audience.
In a stroke of marketing genius, Jana created a scarcity mindset, letting all of her riders know that this particular Sunday morning class was gonna sell out. If they wanted a bike in class, they must sign up early.
Word of mouth started to spread and suddenly Janet Andrea and Debbie Rocker were headlining back to back sold out weekend classes at the studio.
This, of course, was the seed that SoulCycle was able to iterate on, brand, and scale to perfection. The addictive feeling of riding to rhythm led by a motivational figurehead you could project anything onto. John Hill is a reality TV producer and co-hosts Andy Cohen's daily radio show on Sirius XM.
Originally from San Antonio, Texas, John first moved to New York to star on Broadway in Hairspray and The Boy from Oz.
John has experimented with nearly every form of boutique fitness class because he travels between New York and L.A. for work.
While Todd Tramps became the hottest spin studio in West Hollywood, it was hardly glamorous.
Channeling addiction into a healing practice is perhaps the most common path to fitness instructor next to musical theater major. I'm lucky to have never dealt with drug or alcohol addiction personally, but I've often wondered why I'm always drawn to people in recovery. A therapist explained that I have the same compulsive addict energy and I'm drawn to those similarly on a healing path.
John Hill first arrived in class because his inpatient rehab center had a partnership with SoulCycle where patients could ride for free.
John spoke about the obsessive compulsive nature of addicts and how it can be easily channeled into fitness while in recovery.
Janet and Andrea had become two of the most sought after fitness instructors in Los Angeles. By the year 2000, they both left Todd Tramps with investors throwing money at them to open and brand their own studios. Andrea's would become the rock and roll, rough around the edges, CBGB's vibe called Made in L.A.
SoulCycle went on to recruit nearly every Los Angeles instructor with a following. But the one they could never convince was Andrea.
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