Elizabeth Cutler

You'll perform choreography on the handlebars, which is mostly useless theatrics, but it's fun, like learning a dance routine. When a class is riding together as a pack, totally in the pocket of the music, it can feel absolutely euphoric. Janet was now officially in LA. Through the urging of a friend, she found a spiritual counselor who would change her life forever.

You'll perform choreography on the handlebars, which is mostly useless theatrics, but it's fun, like learning a dance routine. When a class is riding together as a pack, totally in the pocket of the music, it can feel absolutely euphoric. Janet was now officially in LA. Through the urging of a friend, she found a spiritual counselor who would change her life forever.

It's now 1995, and the spin craze is grabbing a hold on Los Angeles. And a studio called Todd Tramps was the place to ride in West Hollywood. The headlining instructors at Todd Tramps were Andrea LeWen and the co-owner, Debbie Rocker. But Janet was yet to be sold on spin.

It's now 1995, and the spin craze is grabbing a hold on Los Angeles. And a studio called Todd Tramps was the place to ride in West Hollywood. The headlining instructors at Todd Tramps were Andrea LeWen and the co-owner, Debbie Rocker. But Janet was yet to be sold on spin.

Andrea LeWent first started teaching at Todd Trams and immediately brought her celebrity following.

Andrea LeWent first started teaching at Todd Trams and immediately brought her celebrity following.

So what exactly was the difference between taking a spin class at a gym versus a dedicated studio like Todd Tramp's? Well, you go to a gym. What's happening? People are on their phones coming in and out. Plus, the class is free, included in their gym membership. And let's face it, you get what you pay for.

So what exactly was the difference between taking a spin class at a gym versus a dedicated studio like Todd Tramp's? Well, you go to a gym. What's happening? People are on their phones coming in and out. Plus, the class is free, included in their gym membership. And let's face it, you get what you pay for.

Janet had a vision and longed to create an experience beyond just a fitness class.

Janet had a vision and longed to create an experience beyond just a fitness class.

This was the end of the 90s. It would be another decade before Spotify and Apple made any music available at your fingertips.

This was the end of the 90s. It would be another decade before Spotify and Apple made any music available at your fingertips.

While all the gay boys teaching in West Hollywood were really playing club mixes of pop songs, Janet was finding ways to take the rider through a musical experience.

While all the gay boys teaching in West Hollywood were really playing club mixes of pop songs, Janet was finding ways to take the rider through a musical experience.

However, there were still a few missing elements that her mentors excelled at. Janet was clearly told by the owner, you're doing a good job, but you need to develop your conversation and your motivational skills on the bike. You can't just be hot energy and good music. You have to learn to speak to the people. And she did.

However, there were still a few missing elements that her mentors excelled at. Janet was clearly told by the owner, you're doing a good job, but you need to develop your conversation and your motivational skills on the bike. You can't just be hot energy and good music. You have to learn to speak to the people. And she did.

She figured it out by closely observing her mentors, the other instructors at the studio, Andrea and Debbie Rocker. Suddenly, an opportunity. She was handed a highly coveted Sunday morning class, and she set out to strategize. Janet needed hype and a captive audience.

She figured it out by closely observing her mentors, the other instructors at the studio, Andrea and Debbie Rocker. Suddenly, an opportunity. She was handed a highly coveted Sunday morning class, and she set out to strategize. Janet needed hype and a captive audience.

In a stroke of marketing genius, Jana created a scarcity mindset, letting all of her riders know that this particular Sunday morning class was gonna sell out. If they wanted a bike in class, they must sign up early.

In a stroke of marketing genius, Jana created a scarcity mindset, letting all of her riders know that this particular Sunday morning class was gonna sell out. If they wanted a bike in class, they must sign up early.