Elle Black

Yeah.

So what's fun about Cobalt is we're still in this waiting period, right?

And we're still building all of the infrastructure.

We have over 77 waitlisted creators.

And we're slowly getting people off the waitlist.

And for everybody who emails me every day, I'll get to you, I promise.

But we just like to show people how easy it is to actually launch your own brand.

And that's really the magic of what we're doing at

We started doing it actually right before COVID.

Late 2019.

Yep.

And then of course COVID happened and we got lucky.

Cobalt got lucky because of everything that happened with COVID.

What ended up happening is suppliers that used to not be willing to work with smaller brands, creators,

Because trade shows aren't happening, because market isn't happening, because of supply chain problems in China, all of a sudden, suppliers are totally willing to work with lower MOQs.

And so we're, again, aggregating all those suppliers, doing the heavy lifting, doing the research, doing the vetting, doing the negotiating on pricing, doing the contracting pieces, all the stuff that's really hard and makes it impossible to

for anyone to get started doing their own product.

We did all that for you.

And we're putting it right into the platform to connect directly with the suppliers.

Well, so yeah, great question.